How creators do business, explained.
Brand deals, sponsorships, partnerships, referrals and your B2B ID, written for the commercial side of creating. No growth hacks, no invented numbers.
Free to create · Takes a few minutes · Works across the whole B2B.ID platform
Brand deals & campaigns
How brands choose creators, the deal types they buy and how to be the creator they can book.
How creators get brand deals (without waiting for the DM)
How brand deals actually reach creators, why most arrive by accident, and how to build a business identity that brings them to you on purpose.
What brands look for in creators now (it isn't follower count)
The evaluation criteria brands and agencies use when they choose creators for deals, sponsorships and campaigns, and how to make each one visible before the first call.
Brand deal types explained: sponsored content, integrations, campaigns, UGC and more
A plain-language guide to the brand deal types creators can offer — sponsored content, integrations, campaigns, UGC, ambassador programs, licensing — and how to list them on your B2B ID.
Campaigns vs brand deals vs sponsorships: what's the difference?
Brands, agencies and creators use these words loosely. Here is how campaigns, brand deals and sponsorships differ in scope, buyer and timing — and why it matters for what you list.
How to pitch a brand with your B2B ID (a short pitch that gets a request back)
A pitch structure for creators that leads with fit and proof, stays short, and gives the brand a place to act — your B2B ID — instead of a deck to file.
Sponsorships
Finding sponsors for a show, newsletter or channel, and turning a first sponsor into a renewing one.
How to find sponsors for your podcast, newsletter or channel
A working method for finding sponsors: define your inventory, describe your audience for a buyer, make yourself discoverable, and build the record that turns a first sponsor into a season sponsor.
Sponsorship inventory and renewals: turning one sponsor into a season
How to package sponsorship inventory so it is easy to buy, and how to run renewals so sponsors stay for seasons instead of single slots.
Partnerships & referrals
Brand, creator, affiliate and referral partnerships as business relationships, not favours.
Brand partnerships vs one-off deals: why the relationship is the asset
One-off brand deals restart the sale every time. Brand partnerships compound. Here is how to move a brand from a single post to an ongoing commercial relationship, and how to record it so it works for you.
Creator referral partnerships: how creators send each other business
How creators turn declined briefs, overflow and adjacent audiences into a referral relationship that sends business both ways, and how B2B.ID tracks who referred what.
Affiliate partnerships for creators: beyond the discount code
How to treat affiliate and performance partnerships as commercial relationships with brands: choosing partners, structuring terms, combining with sponsorships, and recording results.
Distribution and syndication partnerships: getting your content onto other platforms
How creators and media brands license, syndicate and distribute content through partners — platforms, networks, publishers — and how to be found by distributors who buy what you make.
Your B2B ID
Business identity for creators: media kits, social profiles, recommendations and the network behind deals.
Creator media kit vs B2B ID: what a PDF can't do
A media kit is a document you send after a brand has found you. A B2B ID is a business identity brands can find, verify and act on. Here is what each does, and why you need the second.
Social profile vs business identity: why creators need both
Your social profile is built for your audience. Your business identity is built for the brands, sponsors and partners who pay you. Here is what each one is for and what happens when you only have the first.
How to get recommended by brands and partners you've worked with
Recommendations from businesses you've worked with are the strongest proof a creator can show. Here is when to ask, how to ask, and how B2B.ID turns a recommendation into inbound.
Build a creator business network: the people who send you deals
Your business network is the brands, agencies, media brands, distributors and creators who can request, refer and recommend you. Here is how to build it deliberately on B2B.ID.
Reading is optional. A B2B ID is the step that changes things.
Create yours, state what you offer and who you work with, and let brands, sponsors and partners find you.
Free to create · Takes a few minutes · Works across the whole B2B.ID platform