Your B2B ID

Build a creator business network: the people who send you deals

Your business network is the brands, agencies, media brands, distributors and creators who can request, refer and recommend you. Here is how to build it deliberately on B2B.ID.

6 min read Updated June 11, 2026 B2B.ID for Creators

Most creators have thousands of followers and a business network of a dozen people, most of them in a group chat. The followers cannot send you a brand deal. The network can, but only if it knows what you offer and has a way to route business to you. That is what a business network is for.

Who belongs in a creator's business network

  • Brands you have worked with, and the people at them who move between companies.

  • Agencies and talent managers who build campaign rosters.

  • Media brands, publishers and networks that distribute or syndicate content.

  • Other creators who are adjacent to you: same buyer, different format, niche or market.

  • Service providers who work with creators: editors, producers, designers, lawyers, accountants.

What the network does for you

Three things a follower base cannot. It sends requests: a brand you worked with last year sends a new brief. It refers: an agency passes a brief you fit. It recommends: a creator asked 'who does this?' names you. Each of those lands on your B2B ID with the sender's credibility attached.

Why it needs to live on a business platform

A network in a group chat cannot see what you offer, cannot send you a structured request and leaves no record of who sent what. On B2B.ID, your network is connected to your B2B ID: they can see your offerings, send requests and referrals through the platform, and recommend you in a way other businesses can see.

How to build it deliberately

  • Connect with every business you have actually worked with, starting with the last twelve months.

  • Add adjacent creators as referral partners and agree what a good referral looks like.

  • Recommend the businesses you would genuinely vouch for; recommendations flow both ways.

  • Share your B2B ID everywhere the network already finds you: bio, show notes, email signature, media kit.

  • Review quarterly: who sent business, who received it, who should be added.

Takeaways

  • A business network is the brands, agencies, media brands, distributors and creators who can request, refer and recommend you.

  • It does three things followers cannot: send requests, refer and recommend.

  • Build it on B2B.ID so it is connected to your B2B ID and every referral leaves a record.

Create Your B2B ID & Grow Your Network

Free to create · Takes a few minutes · Works across the whole B2B.ID platform

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Do it on B2B.ID

NetworkBrands, agencies, publishers, managers and creators — connected as businesses.ReferralsPass wrong-fit requests to the right business; receive referrals that fit you.Get RecommendedRecommendations from real business relationships, shown where brands decide.

Put it into practice with a B2B ID.

State what you offer, who you work with and how to start. Brands, sponsors and partners take it from there.

Create Your B2B ID & Grow Your Network

Free to create · Takes a few minutes · Works across the whole B2B.ID platform