How it works

From a B2B ID to brand deals, in five steps.

B2B.ID is the B2B platform where businesses find, hire, sell to, partner with, refer and recommend each other. For a creator, the whole thing runs on one business identity: your B2B ID.

Free to create · Takes a few minutes · Works across the whole B2B.ID platform

B2B IDOpen to brand deals
ID

Your name

Creator · your niche

YouTube · Newsletter · Instagram

What I offer

Sponsored videoNewsletter placementUGCAmbassador program

Who I work with

Consumer appsFitness & wellnessCreator tools

How to work with me

Send a request Propose a partnership Refer me Recommend me

The five steps

Create your B2B ID

Offerings, categories, how to start

Get discovered

Brands search by fit, not followers

Receive requests

Requests and opportunities

Do the deal

Partner, sell, refer

Build your record

Recommendations compound

Step 1

Create your B2B ID

Your B2B ID is your business identity on B2B.ID. You state your niche, platforms and audience in a buyer's language, list what you offer (deal types, sponsorship inventory, partnership types, services), the categories you take, and how a business starts working with you. It takes minutes, it's free, and it lives on b2b.id alongside every other business on the platform.

Your B2B ID on B2B.ID
  • Niche, formats, platforms, markets
  • Offerings and the categories you take
  • How to work with you
Step 2

Get discovered

B2B.ID's Find is business-to-business search. Brands, agencies, media brands and distributors filter by category, market, format and offering and review B2B IDs, not feeds. A clear B2B ID competes on fit rather than follower count. Put the link in your bio, show notes and media kit so inbound interest from anywhere routes to one place.

Brand Deals on B2B.ID
  • Searchable by category, market, format and offering
  • Findable by brands, agencies, media brands, distributors
  • One link from every channel
Step 3

Receive requests and opportunities

Two channels open at once. Businesses that reach your B2B ID send requests with context: the deal type, the brief, the dates. And businesses post opportunities (brand deals, sponsorships, campaigns, partnerships, distribution) that you can discover, sorted by fit, and respond to as a business.

Opportunities on B2B.ID
  • Structured requests instead of DMs
  • Opportunities sorted by fit to your B2B ID
  • Respond with your record attached
Step 4

Do the deal

Accept the request or propose a partnership. Sell your offerings to brands, agencies and other creators. Refer the briefs you can't take to a creator who fits, and receive referrals back. Every capability runs from the same B2B ID, so you never rebuild your pitch or your terms from scratch.

Partnerships on B2B.ID
  • Partnerships with proposals, not vibes
  • Offerings businesses can request
  • Referrals tracked between B2B IDs
Step 5

Build your record

Completed partnerships, referrals made and received, and recommendations from the businesses you've worked with are recorded on your B2B ID. That record is the proof the next brand checks before sending a request, and the reason a first sponsor becomes a season sponsor.

Get Recommended on B2B.ID
  • Partnerships and referrals recorded
  • Recommendations from named businesses
  • Proof that compounds
What is a B2B ID?

Your social profile shows what you make. Your B2B ID shows businesses how to work with you.

A B2B ID is the business identity you give to brands: a single profile on B2B.ID that says what you offer, who you work with and how to start — so a brand can act instead of guess.

Social profile

Built for an audience

  • Follower count

    Tells a brand how many people saw something once.

  • Likes & views

    Show attention, not what you sell or who you work with.

  • DMs & bio link

    Serious requests compete with everything else in the inbox.

Keep it. It is where your audience lives. It was just never built for doing business.

B2B ID

Built for a business

  • What you offer

    Sponsored content, campaigns, UGC, licensing, events — listed as offerings.

  • Who you work with

    Categories, budgets and partnership types that fit you.

  • How to work with you

    Send a request, propose a partnership, refer you or recommend you.

  • Who vouches for you

    Recommendations and referrals from businesses you've worked with.

Not another social profile. Not a referral club. Not a community to hang out in. It is the profile a business acts on.

Everything a B2B ID does for a creator

Step one takes minutes. The rest runs on it.

Create your B2B ID free and every capability on this page is available to your creator business.

Free to create · Takes a few minutes · Works across the whole B2B.ID platform

Create Your B2B ID
To be clear

What B2B.ID is not

Creators have been sold a lot of things. This is a B2B platform, and it helps to say what that rules out.

Not a creator community

There are no rooms, channels or feeds to keep up with. B2B.ID is a platform businesses use to do business.

Not a talent agency or marketplace

Nobody represents you, ranks you or bids your rate down. You keep your relationships and your terms.

Not a referral club

Referrals are one of several ways to do business here, tracked between B2B IDs. They are not the point of the platform.

Not another social profile

A B2B ID is a business identity written for buyers. It complements your social profiles; it does not replace them.

The capabilities behind each step

One account. The whole platform.

These are the platform's own capabilities, each linked to its live destination on b2b.id, described for a creator business.

B2B ID

Your business identity

  • One business identity for brands, agencies, publishers and creators
  • Offerings, categories and how-to-work-with-you in one place
  • A record of partnerships, referrals and recommendations you own

Find & Get Found

Search businesses. Be searchable.

  • Be found by brands and agencies searching for creators
  • Find brands, publishers, managers and creators by category and market
  • Requests arrive through your B2B ID with business context

Opportunities

Briefs and needs posted by businesses

  • Brand, media and partner opportunities in one place
  • Sorted by fit; filtered by category, budget, market and type
  • Post your own when you need a partner or a service

Partner

Propose, accept and build partnerships

  • Brand, creator, affiliate and distribution partnerships
  • Requests carry a proposal, so both sides start from terms
  • Partnerships are recorded on your B2B ID

Refer

Pass and receive referrals

  • Refer wrong-fit requests instead of just declining them
  • Receive referrals that match your B2B ID
  • Referrals made and received are recorded

Sell & Hire

List offerings. Hire what you need.

  • Offerings with scope and audience, requestable by businesses
  • Sell to brands, agencies, publishers and other creators
  • Hire editors, producers and specialists through the same platform

Network

Business connections, not a community

  • Connect with businesses across industries, not just creators
  • Relationships that become partnerships, referrals and recommendations
  • No rooms, channels or feeds to keep up with

Recommend Me

Recommendations from businesses

  • Recommendations from brands, agencies, publishers and creators
  • Shown on your B2B ID where brands decide
  • Request recommendations from businesses you've worked with
Pricing, plainly

Free to join. A commission only when a deal closes.

That is the platform's published pricing. Creating your B2B ID, being found, receiving requests and building your record cost nothing. Full details are on the B2B.ID pricing page, and summarised on our pricing page.

B2B.ID pricing

Give brands a business to work with.

Create your B2B ID, state what you offer and who you work with, and let the platform do the rest.

Create Your B2B ID

Free to create · Takes a few minutes · Works across the whole B2B.ID platform