Glossary
The language of doing business as a creator.
22 terms, defined the way B2B.ID uses them. Each one links to the page that goes deeper.
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Affiliate partnerB2B IDB2B.IDBrand dealBrand partnerBusiness recordCampaignCommissionCreator businessCreator partnerDistribution partnerFindMedia kitNetworkOfferingOpportunityPartnershipRecommendationReferralRequestSocial profileSponsorship
- Affiliate partner
- A business whose products or services you promote for a commission or revenue share, or that promotes yours. On B2B.ID affiliate arrangements are set up as partnerships so the terms and the relationship are recorded. Affiliate partners
- B2B ID
- A business identity on B2B.ID. For a creator it states what you offer (sponsored content, campaigns, licensing, series, placements), who you work with (categories, markets, partnership types), how a business starts working with you, and the record of partnerships, referrals and recommendations you have built. It is written for buyers, not followers, and it lives on b2b.id next to every other business on the platform. Your B2B ID
- B2B.ID
- The B2B platform where businesses find, hire, sell to, partner with, refer and recommend each other. creators.b2b.id is its creator vertical: the same platform, described for creators, influencers, media brands and distribution partners. How it works
- Brand deal
- A paid engagement between a brand and a creator for content, reach or endorsement: an integration, a dedicated piece, a series, usage rights or an ambassador arrangement. On B2B.ID a brand deal starts as a request or an opportunity and is done between two B2B IDs. Brand deals
- Brand partner
- A brand that works with a creator on an ongoing basis rather than a one-off deal: ambassador programmes, retained content, seasonal campaigns. On B2B.ID the relationship is a partnership between the brand's B2B ID and the creator's. Brand partners
- Business record
- The accumulated partnerships, referrals and recommendations on a B2B ID. Unlike a media kit, it is built from things that happened on the platform rather than claims you make about yourself, and it compounds with every deal. Your B2B ID
- Campaign
- A time-bound brand initiative with a brief, a budget, deliverables and dates, usually run by a brand or agency across several creators. Campaigns appear on B2B.ID as opportunities a creator can discover and respond to. Campaigns
- Commission
- B2B.ID's published pricing: $0 to join and a commission only when a deal closes on the platform. There is no subscription or listing fee for creating a B2B ID, being discovered or receiving requests. Pricing
- Creator business
- The commercial entity behind a creator, show, newsletter, channel or media brand: its offerings, buyers, partners and revenue. B2B.ID treats a creator business like any other business on the platform, with the same identity and capabilities. Who it's for
- Creator partner
- Another creator, show or publication you do business with: co-productions, cross-promotion, bundled sponsorship inventory, referrals of briefs that fit them better than you. A creator partnership is a business relationship, not a favour. Creator partners
- Distribution partner
- A network, platform, publisher, syndicator or media brand that carries a creator's work to a new audience or market: podcast networks, newsletter bundles, licensing to publishers, international syndication. Distribution is both a partnership type and a persona on B2B.ID. Distribution
- Find
- B2B.ID's business search. Brands, agencies, media brands and distributors filter by category, market, format and offering and review B2B IDs. A creator with a complete B2B ID is discoverable in Find on fit, not follower count. Find on B2B.ID
- Media kit
- A creator-made document summarising audience, formats and rates for a pitch. A media kit is static and self-reported; a B2B ID is live, requestable and backed by a record. The two work together: the kit for a specific pitch, the B2B ID as the identity behind it. Media kit vs B2B ID
- Network
- The businesses connected to your B2B ID through partnerships, referrals and recommendations. On B2B.ID a network is a business asset built from deals done, not a community you join or a feed you keep up with. Network
- Offering
- Something a business lists on its B2B ID that another business can request: a sponsored integration, a host-read package, a branded series, UGC production, a newsletter placement, licensing, consulting. Offerings make a creator business requestable instead of merely followable. Sell your offerings
- Opportunity
- A brand deal, sponsorship, campaign, partnership or distribution need posted on B2B.ID by a business looking for a fit. Creators discover opportunities sorted by relevance to their B2B ID and respond as a business. Opportunities
- Partnership
- An ongoing business relationship between two B2B IDs. For creators the main kinds are brand partnerships, creator-to-creator partnerships, affiliate partnerships and distribution partnerships. A partnership is proposed, accepted and recorded on both identities. Partnerships
- Recommendation
- A named endorsement from a business you have worked with, recorded on your B2B ID. Recommendations are the proof a brand checks before sending a request, and the capability B2B.ID calls Recommend Me lets you ask for them. Get recommended
- Referral
- One business sending another a piece of business it cannot or should not take: a brief that fits a different creator, a sponsor that suits a different show. On B2B.ID referrals are made between B2B IDs and recorded on both, so giving and receiving them builds a track record. Referrals
- Request
- A structured approach from one business to another through a B2B ID, carrying context such as the deal type, brief and timing. Requests replace DMs and contact forms as the way a brand starts working with a creator on B2B.ID. Get discovered
- Sponsorship
- A recurring or inventory-based arrangement in which a business pays to be present in a creator's show, newsletter, channel or event: host-reads, presenting sponsorships, newsletter slots, season sponsorships. Sponsorships are listed as offerings on a B2B ID so sponsors can request them. Sponsorships
See the terms in sequence on how it works, or read the guides.
Every term on this page is something your B2B ID can do.
Create it free and start with the first one: a business identity brands can act on.
Create Your B2B ID
Free to create · Takes a few minutes · Works across the whole B2B.ID platform