Your B2B ID

Creator media kit vs B2B ID: what a PDF can't do

A media kit is a document you send after a brand has found you. A B2B ID is a business identity brands can find, verify and act on. Here is what each does, and why you need the second.

5 min read Updated June 11, 2026 B2B.ID for Creators

Every creator who takes deals has a media kit, and almost none of them have ever received a deal because of it. That is not because media kits are bad. It is because a media kit is the wrong tool for the first half of the job: being found and being requested.

What a media kit does well

A media kit is a sales document. It presents your audience, formats, past work and rates in a designed layout, and it is useful late in a conversation when a brand needs something to circulate internally. Keep making one.

What it cannot do

  • It cannot be discovered. No brand searches for PDFs. A kit only works after the brand has already found you another way.

  • It cannot be acted on. Nobody sends a request through a PDF; the brand still has to find your email and start from zero.

  • It cannot be verified. Screenshots and logos in a deck are claims. A recommendation from a named business on a platform is evidence.

  • It cannot accumulate. Each kit is a snapshot. Partnerships, referrals and recommendations that happened last quarter are not on it unless you rebuild it.

  • It cannot be referred. A colleague can forward a PDF; they cannot refer you through it, and the referral leaves no record.

What a B2B ID is

A B2B ID is your business identity on B2B.ID, the B2B platform where businesses find, hire, sell to, partner with, refer and recommend each other. For a creator it states what you offer (deal types, sponsorship inventory, partnership types, services), who you work with, which categories you take, the markets you reach, and how to start. Partnerships, referrals and recommendations are recorded on it over time.

Brands, agencies, media brands and distributors searching the platform find it. Anyone who reaches it can send a request. And it is one link that belongs in your bio, your show notes, your pitch and, yes, your media kit.

Use both, in the right order

B2B ID first: it is how you are found, requested and recommended. Media kit second: it is the document you send once a brand wants to go deeper. The B2B ID gets you the conversation; the kit helps you close it.

Takeaways

  • A media kit is a sales document for late in the conversation; keep it.

  • It cannot be discovered, acted on, verified, accumulated or referred through.

  • A B2B ID does all five, and links to the media kit for the rest.

Create Your B2B ID

Free to create · Takes a few minutes · Works across the whole B2B.ID platform

Keep reading

Social profile vs business identity: why creators need both

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How creators get brand deals (without waiting for the DM)

How brand deals actually reach creators, why most arrive by accident, and how to build a business identity that brings them to you on purpose.

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Do it on B2B.ID

Your B2B IDThe business identity a creator gives to brands — separate from the social profile.Brand DealsBe the creator brands can find, evaluate and book without a cold pitch.Get RecommendedRecommendations from real business relationships, shown where brands decide.

Put it into practice with a B2B ID.

State what you offer, who you work with and how to start. Brands, sponsors and partners take it from there.

Create Your B2B ID

Free to create · Takes a few minutes · Works across the whole B2B.ID platform