For media brands and publishers that sell attention as a business.
A media brand is a business with inventory, an audience and a pipeline of partners. Your B2B ID presents it that way — sponsorship packages, content partnerships, syndication and licensing, contributor needs — so sponsors, agencies, creators and other publishers can find you and do business with you on B2B.ID.
Free to create · Takes a few minutes · Works across the whole B2B.ID platform
Your name
Media brands · your niche
YouTube · Newsletter · Instagram
What I offer
Who I work with
How to work with me
Illustrative B2B ID. You decide what it says.
Every kind of media brands business
The same B2B ID works for each of these. What changes is what you list on it.
Online publications
Sponsored features, display packages, native series
Niche media brands
Vertical audiences with presenting-sponsor value
Newsletter businesses
Dedicated sends, primary and secondary placements
Podcast networks
Network-wide sponsorships, host-reads, live shows
Community-run media
Member audiences, events, sponsored programming
Digital publishers & media businesses
Multi-title inventory, licensing, syndication
How media brands do business on B2B.ID
Each outcome has its own page explaining exactly how it works on the platform.
Sell sponsorship inventory
List packages, formats and availability so sponsors and agencies can request them directly.
SponsorshipsSyndicate and license
Offer content licensing, syndication and distribution partnerships to other media and platforms.
DistributionBuild brand partnerships
Presenting sponsors, sponsored series and annual programs that renew rather than restart.
Brand PartnersPartner with creators
Find contributors, hosts and co-production partners whose audiences fit your titles.
Creator PartnersPost and find opportunities
Publish briefs for the creators and partners you need; discover opportunities posted by brands.
OpportunitiesRefer and get referred
Route the sponsors and briefs you can't serve to partners you trust — and receive the ones that fit.
ReferralsYour name
Media brands · your niche
YouTube · Newsletter · Instagram
What I offer
How to work with me
What a strong media brands B2B ID says
Written for the businesses that pay you, not the audience that follows you.
Titles and audience
Which properties you operate, who reads, listens or watches, and the markets you reach.
Inventory and packages
Sponsorship formats, series, events and licensing offers a buyer can request by name.
Partnership appetite
The content, distribution and commerce partnerships you're open to — and the ones you're not.
How to buy from you
A request path for sponsors, agencies and partners that lands with the right person.
Put your inventory where buyers can act on it.
Create your B2B ID, list packages and partnerships, and let sponsors, agencies and partners come to you.
Free to create · Takes a few minutes · Works across the whole B2B.ID platform
Why media brands create a B2B ID
Sponsors and agencies buy from businesses they can evaluate quickly. A B2B ID puts your titles, audience and inventory where they search.
Long-term programs beat one-off insertions. Recording partnerships on your B2B ID makes renewal the default.
Publishers increasingly grow through partnerships — syndication, licensing, co-productions and commerce. B2B.ID's Partner capability is built for exactly that.
The same identity lets you hire contributors, book creators and refer surplus demand to partners, without a second tool.
Questions media brands ask
Put your inventory where buyers can act on it.
Create your B2B ID, list packages and partnerships, and let sponsors, agencies and partners come to you.
Free to create · Takes a few minutes · Works across the whole B2B.ID platform