Content you have already made has more than one home. Newsletters get syndicated, podcasts get networked, video gets licensed, formats get adapted for other markets. Distribution partnerships are how that happens on purpose, and they are one of the least competitive channels a creator can build because so few think of themselves as a supplier.
The main distribution partnership types
Syndication: a publisher or platform runs your content under licence, usually with attribution and a fee or revenue share.
Network membership: a podcast or video network aggregates shows, sells sponsorship across them and handles distribution.
Licensing: a platform, broadcaster or brand buys rights to specific content or formats, often for a market or period.
Platform partnerships: a platform features, funds or co-produces content in exchange for exclusivity or first-window rights.
Cross-distribution: two creators or media brands carry each other's content to reach adjacent audiences.
What distributors are buying
A distributor buys consistent supply, a defined audience, clean rights and low friction. They want to know what you produce, how often, in what formats, for which markets, and whether the rights are yours to license. They are not evaluating your latest post; they are evaluating you as a supplier.
Make yourself findable as a supplier
Distribution buyers search for content partners by category, format, language and market. That is a business search, and your B2B ID is built for it: state what you produce, the rights you can license, the markets you cover, and that you are open to distribution partnerships. A distributor who finds you can send a request with terms attached.
For media brands and networks: finding creators to distribute
The same search runs the other way. Networks, publishers and platforms looking for shows, newsletters and channels to distribute use B2B.ID to find creators by niche and format, evaluate the business behind the content, and send partnership requests. Listing your distribution offering as a media brand is how you get discovered by creators, and how you discover them.
Structure the deal like a supplier would
Define the content, the rights, the territory, the term, the fee or share, and the reporting. Record the partnership on your B2B ID. Distribution partnerships renew on evidence, and a recorded partnership with a recommendation from the distributor is the evidence the next one wants.
Syndication, networks, licensing, platform partnerships and cross-distribution are distinct partnership types.
Distributors evaluate you as a supplier: consistency, audience, rights, low friction.
State what you produce and the rights you license on your B2B ID so distribution buyers can find and request you.
Free to create · Takes a few minutes · Works across the whole B2B.ID platform