Brand deal types explained: sponsored content, integrations, campaigns, UGC and more

A dedicated piece of content, on your channel, built around the brand's product or message: a video, a post, an episode, a newsletter issue. The brand buys your audience's attention and your editorial voice. Scope is usually one deliverable with agreed messaging points and approval steps.

A placement inside your regular content rather than a dedicated piece: a segment in a video, a mention in an episode, a product used on camera. Integrations are lighter for the audience and often easier to renew, which is why they are the backbone of many long-term brand relationships.

A brief with multiple deliverables across formats and dates, often involving several creators. Campaigns come with structure: timelines, approvals, reporting. On B2B.ID, businesses post campaign opportunities you can discover and respond to, and send campaign requests to creators whose B2B ID fits the brief.

Content you produce for the brand to run on its own channels and ads. Your audience is not part of the deal; your craft is. UGC is typically priced per asset and often includes usage terms, so list it separately from audience-facing work.

Ongoing representation: a set of deliverables per month or season, often with exclusivity in a category. This is the deal type brands increasingly prefer because it compounds, and the one most worth recording as a partnership on your B2B ID rather than a series of one-offs.

Paid reuse of content you have already made, your likeness or your formats: in ads, on packaging, in a brand's own media. Licensing is easy to forget and easy to under-scope. State it as an offering so brands ask for it explicitly.

Live presence: hosting, speaking, appearing at a launch. For many business, tech and finance creators this is a significant line of revenue and one brands rarely think to ask for unless it is listed.

List only the types you actually run, describe each in one line, and state the categories you take. A brand should be able to look at your offerings and send a request for exactly the thing they need. Vague offerings produce vague requests.