Affiliate revenue is often the least deliberate line in a creator's business: a handful of codes, a link in a description, whatever the brand's programme paid by default. Treated as a partnership with a brand, the same activity earns more and leads to sponsorships and campaigns.
Pick partners the way a brand picks creators
Fit first. The affiliate products that convert are the ones your audience already asks about. Alignment with your niche, a product you actually use, and a brand that wants a relationship rather than a link. On B2B.ID, brands looking for affiliate and performance partners are looking for exactly that fit.
Negotiate terms, don't accept defaults
Programme defaults are set for anonymous publishers. A creator with an aligned audience can ask for better rates, longer attribution windows, exclusive offers for their audience, and a hybrid structure that combines a fixed fee with performance. Terms are a conversation when you are a partner and a form when you are a link.
Combine with sponsorships and campaigns
The strongest brand relationships blend a base fee (sponsorship or integration) with a performance element (affiliate). The brand gets accountability, you get a floor. Proposing that blend is easier when the brand can see, on your B2B ID, that you run both.
Record results where the next brand can see them
A successful affiliate partnership is proof of conversion, which is the strongest thing a creator can show a brand. Record the partnership on your B2B ID and ask the brand for a recommendation that speaks to results. It is evidence you can point to in every future request.
Choose affiliate partners on fit and relationship, not on who has a programme.
Negotiate rates, windows and hybrid structures as a partner.
Blend performance with a base fee, and record the results on your B2B ID.
Free to create · Takes a few minutes · Works across the whole B2B.ID platform